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dateline NBC i-jacker
Hot iPods: Is there a way to stop thieves cold? A Dateline hidden camera investigation.


August 1, 2007: DatelineNBC features unlose.it in their investigative report about iPod theft.

'To Catch an i-Jacker'
By Chris Hansen
Correspondent
NBC News

...And we wondered, since the iPod is such a high-tech marvel capable of communicating with a central database each time it's plugged into a computer -- if an iPod went missing, maybe there was some way to find it.

Alain Ferry wondered the same thing when he lost his girlfriends’ iPod.
Hansen: And what did you say to your girlfriend?
Alain Ferry: I didn't say anything. I didn't tell her, I was like, I'll find the damn thing.
But how? Would there actually be a way to track down stolen or missing iPods?

Click here for the full story and videos.



FOX25

August 2, 2007: FOX 25 News Boston reports on unlose.it

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July 11, 2007: The Improper Bostonian includes unlose.it in their annual "Boston's Best" issue.

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Boston Herald
July 13, 2007: Boston Herald discusses unlose.it in the Small Business section.

It started with a lost iPod, which led to an idea for an innovative small business, which led to the need for a loan, which was a problem.

Alain Ferry had student loans from law school and other debts that would make it difficult to get a bank loan. He did what many entrepreneurs are forced to do...

Read the full story. . . Click here.

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San Diego Reader

City Lights
Published on August 31, 2006
Apple Knows Who Stole Your iPod
By Cruz Medina

One Monday morning last month, I found that my car, parked on Third Avenue in Hillcrest, had been broken into and my $400 video iPod was gone. After filing a police incident report, I called 800-MY-APPLE to report the theft. An Apple service representative named David took my serial number and opened a case, but then he told me, "There's nothing really that this will do."

I decided to research stolen iPods online. I found J. Alain Ferry's website, StoleniPods.com. On it, Ferry suggests that there is something Apple could do. "Apple maintains records of stolen iPod serial numbers," the website reads. "Apple's iTunes software records the serial number of the last connected iPod. Apple sells songs to people that enter their billing information into the iTunes software. So why isn't Apple doing anything to prevent the sale of songs to the person with YOUR stolen iPod?"
Read the full story. . . Click here.


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